Using PMS Data To Build ML Business Models

Adam and Larry Mogelonsky | October 23, 2024

By Adam and Larry Mogelonsky The property management system has traditionally been the hub for storing hotel guest information. In today’s age of customer data platforms and extract-transform-load processes, the PMS has become a goldmine for machine learning and artificial intelligence-driven strategies. The most prominent application of AI in this space is guest personalization. While this idea has long been at the forefront of AI discussions, it’s worth exploring further. AI enables a deeper level of personalization by democratizing the process, allowing hotels to tailor experiences based on specific guest profiles or situational cont...