Which Loyalty Program Is Best for Your Hotel?

Joel Huffman | April 28, 2022

By Joel Huffman The hospitality industry has always faced a unique challenge that most other industries don’t have: Repeat customers are hard to come by. Studies show that around 90% of all hotel guests never return for a second stay. Some of the reasoning for this is understandable — many guests are visiting from far away, and people often like seeing new places when they travel. However, times are changing. In the post-pandemic world, many people are opting to return to familiar places that they trust. And as marketing evolves, customers are becoming more loyal to brands they like. Furthermore, recent technology is making it possible...