polyu shtm
Counting the Cost of Contactless
PolyU School of Hotel and Tourism Management | September 30, 2024
Today’s hotels are embracing the contact-free revolution, seeking to meet the expectations of health-conscious travellers by minimising physical contact and enhancing hygiene protocols. Today, with the tap of a smartphone or even a wave of a hand, hotel guests can access their rooms, make payments and request services. But how much are customers willing to pay to go contact-free in hotels? Thanks to Dean Kaye Chon, Dr Faye Hao and Dr Jinah Park of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University, working with a co-author, we now know much more about the factors driving hotel customers’ willingness ...
Robotics, Hotels and Storytelling
PolyU School of Hotel and Tourism Management | July 29, 2024
With rapid technological progress and a renewed emphasis on health and safety in the wake of COVID-19, more and more Chinese hotels are relying on robotics to facilitate customer service provision. Yet we still know little about how such service robots influence customers’ brand experience – a critical determinant of hotels’ growth and profitability in today’s highly competitive market. Rising to this challenge, Dr Vincent Tung of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and a co-researcher bridge the gap between tourism and humanities research to explore customers’ narratives of hote...
Navigating the Digital Seas: A Dive Into Corporate Digital Responsibility in Hospitality
Khoi Yan Phon | April 1, 2024
By Khoi Yan Phon In the dynamic scene of hospitality, where traditional business practices meet disruptive innovations, a seismic wave is on the horizon. This is not just referring to the usual corporate social responsibility (CSR) jargon; it is diving into the digital deep end with corporate digital responsibility (CDR). This article will explore the nuances of CDR, and how it reshapes the way hospitality giants navigate the tech-infused landscape. The Crossroads of CSR and CDR Unlock the mystery of CDR: think of it as the cool cousin of CSR, orchestrating a symphony of digital prowess and ethical commitment. As the hospitality industry...
Prime Time for Service Robots
PolyU’s School of Hotel and Tourism Management | January 31, 2024
The COVID-19 pandemic catapulted the hospitality industry into a more digitised future. Coupled with the vast social changes and prominent safety concerns, this wave of technological innovation could transform the hospitality workforce, according to Professor Seongseop (Sam) Kim of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and co-authors. Service robots could solve many of the safety concerns felt to this day, but how are they perceived by customers? To probe these issues in more depth, the researchers investigated how feelings of safety and the intention to visit an establishment are shaped by ...
PolyU School of Hotel and Tourism Management Partners With World Travel and Tourism Council To Define the Future of Global Retail Tourism
PolyU’s School of Hotel and Tourism Management | September 27, 2023
The School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University has joined hands with the World Travel and Tourism Council (WTTC) to support the sustainable development of global tourism. Undertaken collaboratively by teams from the SHTM’s Hospitality and Tourism Research Centre and the Council, the WTTC–SHTM Global Retail Tourism project offers critical data-driven insights into the key trends, challenges and opportunities shaping retail tourism in the post-pandemic era. Although travellers collectively spend billions of dollars every year on shopping, to date there has been a lack of an accurate estimate ...
Visiting Loved Ones May Drive Tourism Recovery
PolyU School of Hotel and Tourism Management | August 29, 2023
Whilst many tourists travel to experience new places, cultures and activities, others are visiting friends and relatives (VFR). VFR travel showed remarkable resilience during the COVID-19 pandemic, with many expats and immigrants returning to their countries of origin to weather the storm with loved ones. However, little is known about how pandemic-associated travel constraints were experienced by VFR tourists. Dr Pearl Lin of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University, working with co-researchers from Macao, have constructed an impressive new framework to pinpoint the travel constraints experien...
A New Flavour for Hotels
PolyU School of Hotel and Tourism Management | July 20, 2023
A priority of hotels worldwide is, quite naturally, attracting and catering to the needs of guests. Seldom do hotels invest heavily in strategies to cater to non-guests. However, according to Dr Sung Gyun Mun, Dr Linda Woo of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and a co-author, hotels’ food and beverage (F&B) departments can bring in big money by attracting customers from local communities – not just tourists. With important implications for businesses in the post-COVID-19 era of tourism recovery, the authors suggest that hotels may be able to use their F&B offerings to reach n...
Dr. Ho Kwon Ping Inducted Into School of Hotel and Tourism Management Gallery of Honour
SHTM | May 23, 2023
The School of Hotel and Tourism Management (SHTM) of The Hong Kong Polytechnic University (PolyU) is privileged to announce that Dr HO Kwon Ping, Founder and Executive Chairman, Banyan Tree Holdings Ltd, was inducted into the SHTM Gallery of Honour on 22 May 2023, the same day he was bestowed the prestigious SHTM Lifetime Achievement Award at a gala dinner held in his honour. At the ceremony, Prof. Wing-tak WONG, Deputy President and Provost of PolyU, said, “Dr Ho is a visionary entrepreneur and innovator in the hospitality industry, a respected industry leader, and a passionate advocate for sustainable tourism. He is a stellar role...
