portrait of american travelers
Travel Uptick: Three-Quarters of Americans Plan to Take a Trip in the Next Year
MMGY Global | April 9, 2024
Positive travel sentiment increases despite cost pressures according to MMGY Global survey The travel industry continues to boom, with a significant increase in travel intentions among U.S. adults in 2024 according to new research from MMGY Travel Intelligence. In the latest edition of the firm’s Portrait of American Travelers® study, three-quarters of Americans (76%) report they plan to take a vacation in the next 12 months, a notable increase from 70% observed this time last year. Furthermore, nearly two-thirds (64%) of these travelers plan to take a trip in the next six months – a significant boost from 58% reported in October 202...
Sunny Forecast for Summer Travel: Nearly Half of All Americans Are Planning to Vacation This Season
MMGY Travel Intelligence | July 6, 2023
Short-term trips, cannabis tourism and other trends stand out in latest MMGY Global Survey Building upon the significant gains from 2022, new research by MMGY Travel Intelligence indicates that the American tourism industry will experience another blockbuster summer in 2023. According to the latest edition of the research firm’s Portrait of American Travelers® study, more than three-quarters of U.S. adults plan to take a vacation in the next 12 months, with nearly half of all adults (48%) planning to travel this summer specifically. “Though certain segments continue to lag, including the meetings/conventions and corporate transient...
With Summer Travel on the Horizon, 7 in 10 Americans Are Ready to Roam Despite Economic Challenges
MMGY Global | March 31, 2023
MMGY Global survey observes decrease in overall travel intent but also notable upticks in trip frequency, international trips and planned spending With the spring break travel season in full swing for most Americans, new research by MMGY Travel Intelligence suggests that U.S. travel intentions may be softening somewhat overall. According to the latest edition of the research firm’s 2023 Portrait of American Travelers®study released today, 7 in 10 U.S. adults plan to take a vacation in the next 12 months. While still a strong majority at 70%, the figure is down from 73% in October and down significantly from 86% a year ago. “Any so...
Americans Still Prioritize Vacations Amid Rising Economic Concerns, According to New MMGY Travel Research
MMGY Travel Intelligence | June 14, 2022
As COVID-19 concerns fade, 65% of American travelers intend to take a leisure trip in the next six months. KANSAS CITY, MO – Inflation, rising gas prices and other world events seem to be no match for the enduring allure of a vacation. According to the Portrait of American Travelers research from MMGY Travel Intelligence released this week, 65% of U.S. travelers intend to take a leisure trip in the next six months despite obstacles present in today’s travel environment. Aggregating data collected from more than 4,500 respondents, the quarterly report examines the travel intentions and behaviors of U.S. adults. “Even in the fac...
MMGY Reveals How the Vaccinated and Unvaccinated Say They Will Travel Heading Into the Holiday Season
MMGY Travel Intelligence | September 10, 2021
The majority of both groups are making plans, but how they travel may differ KANSAS CITY, MO (September 10, 2021) – MMGY Travel Intelligence, MMGY Global’s research and insights division, has released the findings from the 2021 “Fall Edition” of its Portrait of American Travelers® survey fielded in late July. The report highlights continuing strength in traveler sentiment, including high expectations for holiday travel. It also reveals the vast majority of vaccinated and unvaccinated travelers are planning trips in the months ahead, but the types of trips they are planning are different. Americans’ intent to take a vacation...
Changing Priorities Are Impacting How and Why Americans Travel
MMGY Global | July 10, 2019
MMGY Global’s Portrait of American Travelers® Survey Reveals Significant Shifts in What Is Influencing Travelers Most KANSAS CITY, MO (July 10, 2019) - Today, MMGY Travel Intelligence, MMGY Global's research and insights company, released the findings of its 2019 Portrait of American Travelers® survey – the 29th annual edition of the acclaimed study. The results paint a picture of rapidly changing priorities amongst travelers, driven by growing concerns over safety, the quick adoption of the new sharing economy and a more conscientious approach to travel. The world is changing quickly and, as a result, how and why Americans t...
U.S. Domestic Travel and Road Trips on the Rise
MMGY Global | September 7, 2017
MMGY Global identifies four roadtripper personas and why they're hitting the road ORLANDO, Fla. (September 7, 2017) – According to MMGY Global's 2017 Portrait of American Travelers®, domestic vacations now make up 85 percent of total American vacations; and during the past 12 months, 13.9 million more vacations were taken within the U.S. compared to internationally. The rising preference for domestic destinations has also resulted in the increasing popularity of road trips. Accounting for 46 percent of American travelers, roadtrippers – defined in this study as American travelers with annual household incomes of at least...
Millennial Families Spending, Traveling During a Projected Travel Industry Slowdown
MMGY Global | June 29, 2017
NEW YORK (June 29, 2017) – In a year of projected slowdown for travel, Millennial families are going to spend more and travel more than all other generational segments according to MMGY Global's Portrait of American Travelers® survey. This year's Portrait predicts that the approximately 60 million traveling households in the U.S. will spend up to $5 billion less on leisure travel, which shows a less than 1% dip from its eight-year high in 2016. The 9.5 million households that are American Millennial families, however, intend to spend 19% more on vacations during the next 12 months and intend to travel 35% more than the previou...
