post-covid
Planning the Aftermath of Post-Covid Hotel Luxury
Larry Mogelonsky | June 10, 2020
By Larry Mogelonsky, MBA, P. Eng. (www.hotelmogel.com) The challenges facing hotels in the post-Covid environment are massive. Old planning guidelines are irrelevant. For hotels in the luxury segment, where close contact with guests was almost literally mandated, it will be particularly pressing to find new ways to meet these time-honored standards. To help navigate the immediate challenges of reopening a luxury property amidst so much fear, uncertainty and new policy requirements, I’ve recruited four veteran GMs to demonstrate how leaders from across North American are tackling the problem: Franck X. Arnold, General Manager of t...
What to Know About Travel Marketing Across Generations Post-COVID-19
Ann Fishman | June 4, 2020
By Ann Fishman Recovery from the fallout of COVID-19’s social distancing orders will be shaped by each generation’s ability and desire to begin traveling again. As travel and hospitality industry leaders begin to think through their future marketing strategies, they should consider the ways in which each generation is formed by unique generational characteristics, which in turn are shaped by historical events during each distinct generation’s formative years. Here are some tips that travel providers can look to when making adjustments to accommodate the future needs and proclivities of distinct generations of American travelers...
