post-covid travel
5 Tips to Outsmart Competition in the Post-COVID Hotel Market
Matthieu Mauguin | July 9, 2021
By Matthieu Mauguin As travel slowly begins to recover, a renewed hospitality market is emerging. Most notably, travellers’ behaviour has been drastically affected by the pandemic, which is bound to impact the way hotels envision their acquisition strategy for years to come. Properly handling this radical shift in the market is no small task and will require hotels to demonstrate both long-term foresight and impeccable execution to thrive. Moreover, we can expect the post-COVID hospitality industry to grow increasingly competitive. Indeed, the lengthy period of lockdown, during which hotels saw very little to no commercial activity, g...
What Summer Search Data Really Tells Us About Post-Covid Travel
Larry Mogelonsky | August 19, 2020
By Larry Mogelonsky, MBA, P. Eng. (www.hotelmogel.com) Travel behavior in the summer of COVID-19 has been erratic and still has a long way to go until it returns to pre-pandemic levels. However, the search data during this recovery period can offer strong clues as to what customers will want from their hotel experiences in the next normal so that operators can adjust their businesses accordingly. Notably, much has already been said about the recent Google Trends numbers which show that search share in many major Western countries for Airbnb and Booking have both trended disproportionately upward relative to Expedia, Hilton and Marriott ...
