Six Ways Benchmarking Can Support Post-Pandemic Recovery

STR | January 3, 2022

Depending on when you read this blog, the situation around the pandemic has probably shifted since the time of writing—and could easily change again. No matter what stage of the pandemic you are experiencing, however, this brief guide on six practical ways benchmarking can support your distribution strategy and revenue recovery will remain the same.   1. Daily/weekly performance monitoring is now more important than ever Benchmarking is the process of measuring the performance results of your own business against various segments of the marketplace—namely, the competition. In top-line benchmarking, hotels usually compare thr...