Post-Stay Survey Management 101 – Part One

RJ Friedlander | March 5, 2015

By RJ Friedlander The majority of hotels have been using some form of guest survey for years, but recently a shift has been happening in the way that hotels collect feedback. Early adopters of guest surveys have realized the need to replace long, complicated surveys with shorter, more personalized direct surveys. Most hotels that were previously using paper surveys have now implemented online versions and it is not uncommon to find smaller properties have bypassed the paper survey altogether to implement online post-stay surveys upfront. Guest surveys are a valuable tool for hoteliers; they provide the guest feedback necessary to identi...