pr
HSMAI to Honor Marketing, Public Relations Visionaries Peter Strebel and Mary Wagstaff
HSMAI | December 12, 2022
McLean, Virginia, 12, December 2022—An innovative marketing executive who has left a lasting imprint on multiple hotel brands and a public relations expert who founded her own hospitality media and marketing firm and a food and travel entertainment company are being honored by the Hospitality Sales & Marketing Association International (HSMAI) for their significant achievements. Peter Strebel, chairman of Omni Hotels & Resorts, is receiving the Albert E. Koehl Award for Lifetime Achievement in Hospitality Marketing. Mary Wagstaff, partner and managing director at MMGY Wagstaff, is receiving the Winthrop W. Grice Award for Hospit...
Founders Close Softscribe Inc. After 20 Years
Softscribe Inc. | June 17, 2020
Board of Directors of Award Winning Tech PR Company Planned Closure Independent of Pandemic BENTONVILLE, AR – June 17, 2020 - Softscribe Inc., a 20-year-old tech PR and marketing company with a vertical market focus, announced it is ending its run. Both founders confirmed the current pandemic was not the main reason for the decision, the timing is coincidental. “Our Board of Directors began discussing closure during our annual meeting in 2019,” said Michael Squires, Softscribe Inc. president and co-founder. “Closure was timed to support our clients through 2020 HITEC, which is traditionally in June. Bentonville, Arkansas, where ...
How to Pull Off a PR Stunt & Create Brand WOW
Melissa DiGianfilippo | November 8, 2019
By Melissa DiGianfilippo Bill Gates once said, "If I was down to my last dollar, I'd spend it on public relations." Smart man. Public relations can be less expensive and far more effective than you might think. Still, the most significant obstacle aside from budget is tickling the fancy of media outlets and your target audience. Without the media, your story is less likely to reach the public. A well-planned and executed PR stunt can generate incredible amounts of interest and elevate your hotel, motel, B&B, or resort to a new level in the minds and hearts of the media, and more importantly, potential guests. First, you might be won...
To Buy or Not to Buy… That Is the Question
JLNPR Inc. | October 10, 2019
2 Tips to Boost Your Company’s Brand Awareness & Close More Sales By Jennifer Nagy Small businesses, especially those in the startup phase, spend a lot of time focusing on how to increase sales. (I mean, rightfully so; after sinking thousands of dollars into developing a brand-spanking new technology solution, who wouldn’t want to start making some of that cash back ASAP?!) Because of that mindset, most entrepreneurs launch their business with a complete sales strategy established, a team hired to do the legwork and incentive structures established to incentivize their sales staff – which is great; however, in many cases, h...
Softscribe Inc. Lists Top Trends From Industry Leaders at Hotel Data Conference 2019
Softscribe Inc. | August 27, 2019
Frictionless Mobile Experience, Instagrammable Moments, Personalized Experience Top of Mind. BENTONVILLE, AR – August 27, 2019 – Softscribe Inc., an award winning hotel tech PR firm, attended the 11th annual Hotel Data Conference (HDC) this month in Nashville, TN with industry leaders and technology providers. STR hosted 734 attendees, with 91 on the waitlist, at the new JW Marriott® Nashville for a 3-day deep dive into data, industry & property performance, and trends for the global hospitality industry. Softscribe Inc. CEO Julie Keyser Squires attended on behalf of the company’s PR clients. Top Ideas and Quotes from Hote...
Softscribe Inc. Names 5 Steps on Instagram to Pack Your Sales Funnel for HITEC 2019
Softscribe Inc. | June 11, 2019
Choose Quality Posts Over Quantity. See B2B Instagram Examples at @softscribeinc BENTONVILLE, AR – June 11, 2019 – Softscribe Inc., the leading hotel tech PR agency for the hospitality industry, outlined 5 ways technology vendors can use Instagram to drive qualified leads at #HITEC2019. HITEC, the world’s largest hotel tech conference, is in Minneapolis, MN, June 17 to 20, 2019. Softscribe Inc. provides B2B PR for the hotel tech market and related industries. It creates public relations content, search and social media to help technology companies achieve their business goals and increase sales. “Experts suggest two future ...
Ten Tips to Boost Your Public Relations Efforts
Larry Mogelonsky | July 5, 2018
By Larry Mogelonsky, MBA, P. Eng. (www.hotelmogel.com) Having recently attended this year's HITEC as a media representative, I was bombarded with hundreds of emails over the past few weeks from those interested in garnering just an ounce of my attention to have me publish their materials. How can any single release stand out? Thinking of all the hours that are spent by hotel managers and public relations agencies in preparing this material is mortifying, especially since 99% of these well-crafted pieces of literature will be trashed without the recipient ever getting beyond the headline. What a waste! Moving forward, as the general mana...
