pr agency
NextPax Travel Technology Selects Puzzle Partner as Agency of Record to Expand Global Presence
NextPax, Inc. | November 5, 2019
Puzzle Partner to spearhead North American marketing initiatives for Europe’s foremost vacation rental and hotel channel manager Toronto, Ontario (November 2, 2019) - NextPax, the most advanced channel management technology provider for hotels, resorts and vacation rentals worldwide has named Puzzle Partner as their PR Agency of Record (AOR). Puzzle Partner will be responsible for strategic content and public relations initiatives to strengthen the NextPax brand in the Americas. NextPax chose Puzzle Partner because of the agency’s integrated approach, the hotel and travel industry knowledge of its team and its dedication toward driv...
Do Travelers Read Press Releases Anymore?
Larry Mogelonsky | September 12, 2018
By Larry Mogelonsky, MBA, P. Eng. (www.hotelmogel.com) Being a staff writer for several publications and a member of most travel writer associations with a highly visible email address, I'm the recipient of dozens of media releases per day. If ever I leave my cell phone at home for longer than half a day, my inbox is bombard by over a hundred of these 'important news bulletins', all of them 'urgently' awaiting my attention. While I'm annoyed to be receiving so many of these – most of them are irrelevant and more like spam, even though I am a business recipient and not a general consumer – what frustrates me more is how ineff...
Navigating the Baffling Media Environment
Lorraine Abelow | February 22, 2018
By Lorraine Abelow The often baffling variety of content streams can be bewildering for sales and marketing executives. An integrated hospitality PR program that engages and ultimately sells to your target market is a challenge – but absolutely vital. Your sales toolbox requires constant churning of content rich messages and intensive outreach by your marketing team through online PR. Getting through to editors to gain A list exposure in such outlets as Conde Nast Traveler and The New York Times benefit from relationships developed over time. That is where a savvy travel and luxury PR agency comes in. But, you'd be surprised h...
