pr services
Navigating the Baffling Media Environment
Lorraine Abelow | February 22, 2018
By Lorraine Abelow The often baffling variety of content streams can be bewildering for sales and marketing executives. An integrated hospitality PR program that engages and ultimately sells to your target market is a challenge – but absolutely vital. Your sales toolbox requires constant churning of content rich messages and intensive outreach by your marketing team through online PR. Getting through to editors to gain A list exposure in such outlets as Conde Nast Traveler and The New York Times benefit from relationships developed over time. That is where a savvy travel and luxury PR agency comes in. But, you'd be surprised h...
Softscribe® Inc. Lists Top 5 Press Releases in 2017
Softscribe Inc. | January 16, 2018
Based on Reads, Clicks Back to Tech Client Websites: Electronic Door Locks, Energy Management, Direct Online Booking Lead the List BENTONVILLE, AR – January 16, 2018 – Softscribe® Inc., a leading hotel tech PR agency, announced its top 5 press releases from 2017 that address hoteliers' operational challenges. Ranking is based on the number of reads and press release-generated clicks backs to clients' websites. The top 5 B2B public relations press releases are: Sir Adam Amsterdam Installs dormakaba Saflok RFID Electronic Door Locks. "Sir Adam is known for its edgy, Euro-chic architecture, guest rooms, and public spaces," ...
