predictive analytics
The Top 5 Advantages of AI-First Platforms Over Legacy System Upgrades
Andrew Rubinacci | May 2, 2024
By Andrew Rubinacci, Chief Advisory Officer of FLYR for Hospitality If I had a dollar for every time I heard artificial intelligence or “AI” mentioned over the last year, well, you know the rest of that saying. And much like when you repeat a word so many times, it starts to lose its meaning – the discussions surrounding the blistering proliferation of artificial intelligence technology have begun to lose some of their impact. Working within the realm of hospitality technology, I understand – rather intimately – the transformative effect of digital tools that leverage the power of AI and machine learning (ML). But I am also ...
Innovating with AI: Predictive Analytics
Dan Fernandez | March 30, 2017
by Dan Fernandez Hoteliers have an amazing collection of raw data, which when stitched together, form a digital trail of all the interactions that occurred during the guest journey. Predictive analytics, a type of artificial intelligence (AI), uses that data to segment guests. This allows marketers to move past basic audience characteristics and discover more specific, and more relevant, audience attributes that are at the foundation for marketing engagement and personalized product offerings. Connecting personas to offers Armed with this data, hotels can create meaning and turn major audience segments into personas that connect lifesty...
