predictive data
Orlando Hotels Adopt nSight to Gain Market Share
nSight | April 26, 2016
Twenty hoteliers leverage predictive data to mitigate uncertainty in market NASHVILLE, TN (April 26, 2016) nSight, the leader in online consumer shopping intelligence for hotels and destinations, recently signed twenty new hotel clients in the Orlando area. Despite an overall healthy market anchored by top global attractions, Orlando hotels continue to battle fluctuations from international travelers and rate competition in non-peak periods. Local hotels that use nSight's predictive shopping data to make smarter digital marketing and revenue management decisions are seeing stronger rate growth and steadier demand. For hotels in Orlando,...
Beware the “Data Divide”
Katrina Pruitt-Andrews | November 19, 2015
By Katrina Pruitt-Andrews It's a phenomenon that's gaining momentum in the hospitality industry. The Data Divide refers to the gap between hotels that have access to predictive data, and those that don't. In today's dynamic always-connected consumer landscape, historic data alone just doesn't cut it anymore. Heads of ecommerce and revenue management at hotel brands, management companies and independents are looking for more. And they have found it with predictive data because it gives insight to the future. It's something they can act on, and use to influence consumers and grow their business. The Data Divide and...
Independents and Brands Increase Direct Bookings Using Predictive Analytics
nSight | November 5, 2015
nSight's HOT Report gives insight to a hotel's best potential guests as consumers shop online, pinpointing digital targets and reducing channel commission fees NASHVILLE, TN (November 5, 2015) nSight, the leader in online consumer shopping intelligence for hotels and destinations, today announced that hundreds of independent and brand hotels are now embracing nSight's forward-looking data to improve marketing and revenue decisions that increase direct bookings and optimize profitability. Driven to reduce dependence on OTAs, hoteliers are adopting nSight's Hotel Online Traffic Report, or HOT Report, that compares how consumers look and b...
