Direct Booking Woes? Let Guests Buy Room Attributes!

Pierre Boettner, Founder and CEO, hospitalityPulse | September 28, 2017

By Pierre Boettner, Founder and CEO, hospitalityPulse It should come as no surprise that guests want to pick their rooms. According to a Hilton survey, 84% of business travelers want to choose their own room (Fortune). I'm not sure why leisure travelers don't have a say, but I'll tell you what both groups really want. It's not to pick their exact room. That requires too much energy, never mind knowledge of the hotel you plan staying at. Think if the car rental company asked you to pick your car down to the VIN number. No, thank you. But if they asked if I want Bluetooth, a sunroof, storage for more than two bags, and visual navigation&h...