Preferred Hotels and Resorts Extends Technology Partnership With Amadeus to Its Member Properties

Amadeus | October 25, 2022

Preferred Hotels & Resorts will now endorse Amadeus’ Business Intelligence and Sales & Catering solutions to member properties globally, providing access to industry-leading technologies as well as forward-looking data on average daily rate (ADR), bookings, and aggregated competitive insights that inform growth strategy. Expansive and up-to-date data insights are essential to informing strategic decision-making for hoteliers, particularly as customer booking patterns and priorities shifted during the pandemic. Following a long period of uncertainty among travelers, it is more important than ever for hoteliers to meet new demand a...