Do Travelers Read Press Releases Anymore?

Larry Mogelonsky | September 12, 2018

By Larry Mogelonsky, MBA, P. Eng. (www.hotelmogel.com) Being a staff writer for several publications and a member of most travel writer associations with a highly visible email address, I'm the recipient of dozens of media releases per day. If ever I leave my cell phone at home for longer than half a day, my inbox is bombard by over a hundred of these 'important news bulletins', all of them 'urgently' awaiting my attention. While I'm annoyed to be receiving so many of these – most of them are irrelevant and more like spam, even though I am a business recipient and not a general consumer – what frustrates me more is how ineff...