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Priceline Reveals the Top Travel Trends for U.S. Travelers This Season

Priceline | April 22, 2021

NORWALK, Conn. - April 22, 2021 - After a devastating pandemic kept us at home for over a year, Priceline did a deep dive into how travel has changed and what trends are emerging as we enter the spring and summer peak travel season. "Not only are leisure travelers desperate to make up for lost travel opportunities in 2020," says Priceline CEO Brett Keller, "but the slow recovery of business travel and broad availability of deals will fuel even more leisure demand." Here are highlights of how American travel preferences are changing: Escapism is top of mind. When it comes to air travel, hotel stays and car rentals, Americans are ...

Generation Z Takes Flight: Youngest Travelers Say Spontaneity, Thrill-Seeking and Sustainability More Important Than Luxury Hotels and Airplane Comfor

Priceline | September 25, 2019

Priceline Generation Travel Index reveals that youngest travelers turn to social media for travel inspiration, but also stress over posting “the perfect travel pic” NORWALK, Conn.--September 25, 2019 --If given an extra $100 to spend on vacation, Generation Z travelers say they would spend that money on an experience, versus a nicer hotel or more leg room on a flight. They believe WiFi should be free, “sustainability” is critical, and the “perfect photo” is a vacation priority. These were among the findings, summarized below, of the Priceline Generation Travel Index, an independent study of American travelers spanning four gene...

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