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How and Why Hotels Should Prioritize Spending on Tech

Mark Van Amerongen | October 9, 2018

By Mark Van Amerongen From payment securities and guestroom technology to amenities and even internal processes like revenue management, tech is everywhere throughout—and behind the scenes of—a hotel. But how should hoteliers prioritize investments into technology? What pieces of technology have the biggest impact on the customer experience? Which tech investments come with the biggest risk versus potential rewards? And what tech truly improves bottom-line results? These are tough questions, and hotel owners and operators who are on the front lines are grappling with these questions every day. And while definitive answers mi...

Prism Hotels and Resorts Promotes Ghee Alexander to Vice President of Operations – Southwest

Prism Hotels and Resorts | September 18, 2017

DALLAS, TX. September 18, 2017 – Dallas-based Prism Hotels and Resorts announced today that it has promoted Ghee Alexander to Vice President of Operations - Southwest. Prism Hotels and Resorts' President and CEO Steve Van made the announcement. As a seasoned hospitality professional with more than 24 years of experience, Alexander joined the Prism team six years ago as general manager at the Doubletree by Hilton Hotel Memphis Downtown. In his role, he repositioned the property for success and has been on a fast track within Prism due to his ability to deliver results. He is currently serving as the general manager at the company's...

Prism Hotels and Real Capital Solutions Partner on $200 million Investment Fund

Prism Hotels and Resorts | September 23, 2016

Plans are to purchase hotels in the Permian Basin in Texas as well as upscale full-service hotels in major oil and gas markets nationally, including Houston; Oklahoma City; Tulsa, OK; and Lafayette, LA. DALLAS, September,, 2016 – Dallas-based Prism Hotels and Resorts announced today that they have partnered with Louisville, Colorado-based Real Capital Solutions in a $200 million investment fund initiative where Real Capital Solutions is poised to purchase hotels located in the Permian Basin in Texas, as well as other oil & gas demand-driven markets. In addition to these properties in oil patch markets, the fund is also pursuin...

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