Three Ways Independent Hoteliers Can Survive the Downturn

Pritesh Patel | May 21, 2020

Although hoteliers are used to managing the ups and downs of economic cycles, the COVID-19 era provides altogether unique and daunting challenges. As unemployment figures in the U.S. continue to grow to staggering proportions and travel has come to a complete standstill, much of the industry’s focus has understandably shifted to how large corporations and hotel brands are faring in an environment that eliminates travel in the name of safety and social isolation. Chainwide occupancy and RePAR forecasts have been cut by previously unimaginable numbers. However, according to STR independent hotels represent nearly 40% of all hotels in th...