Incorporating Privacy by Design’s Positive-Sum Approach Into Your Smart Data Business Strategy

Pedro Nunes | April 8, 2021

How an effective privacy program combined with smart data capabilities can overcome customer concerns while opening the door to maximum service personalization and revenue growth. By Pedro Nunes, Chief Legal Officer and Data Protection Officer at Zoox Smart Data  and Daniela Cabella, Head of Privacy and Data Compliance and Data Protection Officer at Zoox Smart Data Consumer-facing industries are seemingly at a crossroads where their customers expect to have products and services instantly personalized while zealously guarding their personal data that makes such custom-tailored experiences even possible. This concern understandably comes ...