What Prix Fixe Menus Can Teach You About the Psychology of Choice

Larry Mogelonsky | June 20, 2018

By Larry Mogelonsky, MBA, P. Eng. (www.hotelmogel.com) Choice is a tricky thing. Confronted with too much of it and you are stymied by indecision. Yet faced by too little and you feel shortchanged or indifferent to the whole buying process. It's all about finding that happy medium, and to help you decipher this golden mean there's better place to start than by examining how prix fixe menus subtly work to build revenue and customer satisfaction. The best prix fixe menus not only feature a restaurant's signature dishes as selected and perfected by your chefs, but they also offer a few options within broader course grouping. For instance, ...