How Hotels Can Profit From Product Placement

Larry Mogelonsky | April 24, 2019

By Larry Mogelonsky, MBA, P. Eng. (www.hotelmogel.com) Product placement has been a subtle revenue source for Hollywood for many decades now. For instance, have you ever watched a movie and noticed that all the cops and robbers were driving only one brand of car? Or that every actor on a television show only drinks exclusively Coke or Pepsi but never both? It's undeniably influential. More recently, however, hoteliers have started to realize that their properties can offer perfect symmetry with many brands that want trial from their target audience, especially when those brand's key demographics match that of a property's guests. Exampl...