The Role of Profitability Data in a Comprehensive Hotel Benchmarking Experience

STR | November 14, 2023

Hotel owners and operators are best positioned for success when they measure their business from every angle. That is why no benchmarking experience can be considered comprehensive without frequent insight into the bottom line. Those hoteliers who benchmark with STR find the data sets and analytics needed to cover the full hotel lifecycle, with monthly profitability features providing vital intelligence for building and executing investment and operational strategies. The end result? Improved operational efficiency and maximum hotel profitability. The metrics Derived from nearly 150 data points across P&L statements, key metrics ar...