Hilton Expands Portfolio With Apartment-Style Extended-Stay Brand

Hilton | May 23, 2023

MCLEAN, Va. – Hilton (NYSE: HLT) today announced an inventive new extended-stay brand designed to meet the needs of the rapidly expanding $300 billion workforce travel market – the long-stay guest that never stopped traveling, even throughout the pandemic. Through extensive research, Hilton has created a hotel product for this vastly underserved group looking for apartment-style accommodations for 20 nights or more, built with the staying power of Hilton’s award-winning hospitality. Launching in the U.S. under the working title Project H3 as Hilton navigates the final stages of the trademark process, this lower midscale, extended-s...