projections
What Does the Future Look Like for Australia Hotels?
STR | July 2, 2020
As markets slowly begin to reopen and leisure demand picks up, specifically on weekends, it is important to look towards business-on-the-books data to see how these markets will perform in the coming weeks and months. While evaluating past data is crucial for the industry, it is imperative to take a step into the future to see how your hotel may compare against your market or competitive set. STR’s Forward STAR reports do just that—look 90 or 365 days ahead with this report to strategize more efficiently by correlating uptake in bookings with your marketing and promotional campaigns, as well as events or conferences in your a...
Year of Profit Growth Continues at U.S. Hotels
HotStats | October 1, 2019
Key Takeaways: While a large portion of the global industry is having trouble driving profit, U.S. hotels are hitting a purple patch. U.S. hoteliers are doing a strong job of flexing cost, as expenses, including payroll, continue to rise on a YOY basis. It’s not all peachy. New York, for instance, has had only one month so far this year of YOY profit growth—June, at only 0.6% growth. GOPPAR increased 1.4% year-over year in August, matching RevPAR growth, which also clocked in with a positive 1.4% gain, according to monthly data from HotStats. August continued a streak of GOPPAR growth in 2019, with the only nega...
