The Little Box That Is Costing Hotels Millions

Tambourine | September 16, 2015

Think promo codes are a magic bullet? Think again by Dave Spector Modern travelers are savvy, deal-seekers. If a hotel deal exists, they'll find it, use it, then expect it everytime. Such is the case with that prominent 'promo code' field found on practically every hotel's booking engine. Widely used by hotels (check out the example from Hilton above) to close the gap during slow periods, to compete with deal-heavy OTA rates, and to entice travelers to book direct, promo or discount codes also hold dire consequences when it comes to getting travelers to book at all. The Perils of Promo Codes Think promo codes are a magic bullet that wil...