Best Western® Hotels & Resorts Assumes Direct Responsibility of Brand in Mexico

January 3, 2019

Best Western® Hotels & Resorts Assumes Day-to-Day Management of the Brand in Mexico Phoenix, Arizona (January 3, 2019) – Best Western® Hotels & Resorts today announced that it has assumed direct responsibility for the Best Western brand in Mexico & Central America and surrounding countries (collectively, "Mexico"). Best Western will now operate on a property direct relationship ("PDR") with Best Western branded hotels in Mexico, all of which remain independently owned and operated. The transition to direct responsibility of the brand in Mexico will result in focused brand-level efforts and increased synergy and...