Leisure Revenues in Early 2021 Need a Strong PMS

Larry Mogelonsky | December 16, 2020

By Larry Mogelonsky, MBA, P. Eng. (www.hotelmogel.com) The first half of 2021 will be tough for hotels. Corporate and group guests are still fearful to return in droves prior to the widespread dissemination of a vaccine, which leaves the transient segment to pick up the slack. You need versatile technologies to analyze where your guests are coming from so that you can find those pockets of leisure revenues and stay afloat until a true occupancy inflection occurs. Despite the widespread uncertainty from the coronavirus, we can still depend on a few trends to guide our approach, specifically those involving the use of technology to create...