Tru by Hilton Criciúma Opens in Brazil Marking Brand’s First Hotel in the Caribbean and Latin America

Tru by Hilton | April 19, 2022

MCLEAN, Va. - Five years since its first hotel opened, Hilton’s (NYSE: HLT) innovative hotel brand, Tru by Hilton, announces the opening of its first property in Brazil, Tru by Hilton Criciúma, which is also the brand’s first property in the Caribbean and Latin America. Owned by Próspera Empreendimento and managed by ICH Administração de Hotéis, the hotel is located in one of the city’s most trendy areas, close to Parque das Nações Cincinato Naspolini, and just ten minutes from Criciúma’s bustling city center. Developed from the ground up using consumer and owner feedback, Tru by Hilton is a revolutionary brand with a cr...