Ian Schrager’s New Brand PUBLIC to Make June Debut in New York City’s Lower East Side

May 11, 2017

MAY 11TH, NEW YORK - Times change. People change. Culture changes. Luxury as we once knew it has changed. Hotels have not. A new way of living requires a new kind of hotel. There has not been a new idea in the lifestyle hotel space since Ian Schrager's Morgans, Royalton and Paramount hotels over 25 years ago. Every hotel since then has been derivative of those. The time is right, in this new milieu, for a disruption in hospitality as there clearly is a dislocation in the market. It is the same type of dislocation and void that led Schrager to conceptualize Morgans back in 1982 which created a cultural revolution and changed the industry...