public relations
HSMAI to Honor Marketing, Public Relations Visionaries Peter Strebel and Mary Wagstaff
HSMAI | December 12, 2022
McLean, Virginia, 12, December 2022—An innovative marketing executive who has left a lasting imprint on multiple hotel brands and a public relations expert who founded her own hospitality media and marketing firm and a food and travel entertainment company are being honored by the Hospitality Sales & Marketing Association International (HSMAI) for their significant achievements. Peter Strebel, chairman of Omni Hotels & Resorts, is receiving the Albert E. Koehl Award for Lifetime Achievement in Hospitality Marketing. Mary Wagstaff, partner and managing director at MMGY Wagstaff, is receiving the Winthrop W. Grice Award for Hospit...
Trinity Resort Services Taps GBG & Associates as MarComm Agency
GBG & Associates | August 30, 2022
RANCHO MIRAGE, CA. (August 30, 2022) – Southern California-based GBG and Associates, Inc. with a client portfolio in industries that include vacation ownership, resorts, cannabis, professional services, health care, and tourism, has been selected by Las Vegas-based Trinity Resort Services to serve as its MarComm Agency. Trinity Resort Services provides a comprehensive range of world-class services to the vacation ownership industry, including financial, reservations, and contact center services. Its platform includes enhanced modules for service, a website for members, pre-arrival services, payment integration, and customer managem...
PROVision Partners and Plan A PR Join Forces to Offer Comprehensive Marketing, Public Relations and Strategic Business Advisory Services to Hospitalit
PROVision Partners International, LLC | March 17, 2021
Hospitality industry marketing and advisory firms consolidate operations to expand service offerings to mutual clients in the B2B hotel technology sector worldwide New Smyrna Beach, FL and Winter Garden, FL — March 17, 2020 — PROVision Partners, a leading global strategic growth, marketing, technology, and commercial services advisory firm to the travel and hospitality industry (PROVision), and Plan A PR & Marketing, Inc. (Plan A PR), an established full-service public relations and marketing agency specializing in hotel technology providers, today announced that the companies have finalized an agreement to merge their operations. ...
How to Pull Off a PR Stunt & Create Brand WOW
Melissa DiGianfilippo | November 8, 2019
By Melissa DiGianfilippo Bill Gates once said, "If I was down to my last dollar, I'd spend it on public relations." Smart man. Public relations can be less expensive and far more effective than you might think. Still, the most significant obstacle aside from budget is tickling the fancy of media outlets and your target audience. Without the media, your story is less likely to reach the public. A well-planned and executed PR stunt can generate incredible amounts of interest and elevate your hotel, motel, B&B, or resort to a new level in the minds and hearts of the media, and more importantly, potential guests. First, you might be won...
NextPax Travel Technology Selects Puzzle Partner as Agency of Record to Expand Global Presence
NextPax, Inc. | November 5, 2019
Puzzle Partner to spearhead North American marketing initiatives for Europe’s foremost vacation rental and hotel channel manager Toronto, Ontario (November 2, 2019) - NextPax, the most advanced channel management technology provider for hotels, resorts and vacation rentals worldwide has named Puzzle Partner as their PR Agency of Record (AOR). Puzzle Partner will be responsible for strategic content and public relations initiatives to strengthen the NextPax brand in the Americas. NextPax chose Puzzle Partner because of the agency’s integrated approach, the hotel and travel industry knowledge of its team and its dedication toward driv...
To Buy or Not to Buy… That Is the Question
JLNPR Inc. | October 10, 2019
2 Tips to Boost Your Company’s Brand Awareness & Close More Sales By Jennifer Nagy Small businesses, especially those in the startup phase, spend a lot of time focusing on how to increase sales. (I mean, rightfully so; after sinking thousands of dollars into developing a brand-spanking new technology solution, who wouldn’t want to start making some of that cash back ASAP?!) Because of that mindset, most entrepreneurs launch their business with a complete sales strategy established, a team hired to do the legwork and incentive structures established to incentivize their sales staff – which is great; however, in many cases, h...
Playa Hotels & Resorts Appoints Dean Sullivan, New Vice President, Marketing & Public Relations
Playa Hotels & Resorts N.V. | August 20, 2019
FT. LAUDERDALE, FL (August 20, 2019) – Playa Hotels & Resorts N.V. (NASDAQ: PLYA, “Playa” or “the company”), the owner, operator and developer of all-inclusive resorts in Mexico and the Caribbean has named Dean Sullivan, Vice President of Marketing & Public Relations. Sullivan will report to Kevin Froemming, Executive Vice President and Chief Commercial Officer of Playa Hotels & Resorts and will be based out of the company’s Ft. Lauderdale office. In his new role, Sullivan will lead all marketing initiatives that support the strategic and creative direction of Playa’s portfolio of all-inclusive resorts that includ...
The Five Best Mediums for Telling Your Brand Story
Melissa DiGianfilippo | August 14, 2019
By Melissa DiGianfilippo Recently, I shared insights into how you can engage the media and get your hotel, motel, B&B, or resort into the press regularly. Now, I want to shift perspective and discuss what makes a good story, and then share the five best mediums you should use to tell and enhance your brand story. First, what is a good story? Paraphrasing the American Press Institute – a good story is about something the audience decides is interesting or important. A GREAT story makes important news interesting and relevant to the audience that's seeing, hearing or reading the story. It's HOW you tell your brand story that makes t...
