Hotel Mobile Apps Lagging Behind; Fail to Wow Customers

QikServe | June 15, 2016

Over two-thirds of consumers using mobile devices for travel research/booking but unimpressed by hotel apps or unaware of their existence Edinburgh, UK – June 15, 2016 – QikServe, the mobile order and payment specialist, today announced that consumers are overwhelmingly underwhelmed by the mobile apps currently provided by hotels. A QikServe survey found that more than two-thirds of consumers are using their mobile phone to research, book and pay for services relating to travel. But an overwhelming majority of respondents – 81% – felt that hotel apps were behind the times or lacking functionality, or were simply ...