Tourism Tidbits: Developing a Tourism Marketing Plan in a Changing World

Dr. Peter Tarlow | September 7, 2018

By Dr. Peter Tarlow Anyone who even briefly watches the news cannot help but be aware that the world is changing rapidly and the tourism and travel industry continues to face numerous challenges. From hostilities in the Middle East to the up and down cost of fuel, from tsunamis in Asia to crime waves and kidnappings in Latin America, tourism officials often find themselves "hostages of current events." Tourism, and its travel and hospitality related industries, often base their business designs on market share, product improvement, and other non customer-centric designs. As tourism becomes an ever more competitive industry, ge...