The Missing Link in Your Re-Positioning Strategy

Renie Cavallari | July 14, 2015

By Renie Cavallari Re-positioning. Most people inevitably focus on two things: capital and brand evolution. What physical changes are necessary, and how will the messaging and marketing evolve to match? Yet the real long-term ROI of any re-positioning project lies in a third strategic element that too often gets overlooked: how will you re-engineer the guest experience to bring your new product to life? After years of economic stagnation and recovery, the hospitality industry is finally heating up again. According to a report from New York University's Tisch Center for Hospitality, US hotels spent a record $6 billion in capital expendit...