From Dreaming to Booking Part V: The Experiencing Phase How to Capitalize on the Experiencing Phase of the Travel Planning Journey

HEBS Digital | April 3, 2018

By Margaret Mastrogiacomo, VP Strategy This article is the final contribution in a five-part series that uncovers top strategies for reaching potential guests in meaningful moments throughout every stage of the travel planning journey to increase direct bookings. This article focuses on the fourth stage of travel planning: the experiencing phase. So, you've won the booking. What's next? Travelers are filled with anticipation and excitement for their upcoming trip, and now your hotel brand must deliver the best experience possible. While winning the booking may seem like the end of the customer journey, guiding the guest experience throu...