real time data
HSMAI and Cvent Release White Paper on Value of Real-Time Data for Group Bookings
HSMAI | September 18, 2018
(McLean, VA, September 18, 2018) The Hospitality Sales and Marketing Association International (HSMAI), in collaboration with Cvent, is pleased to release Room Blocks in Real Time, a white paper on the benefits—for meeting planners, hotels, and event attendees—of managing group bookings at hotels by strategically applying software solutions. Group bookings for events are a key part of most hotels' business, but managing room blocks has long been a cumbersome, time-consuming task. HSMAI and Cvent's white paper seeks to inform hoteliers about real-time data tools that can result in smarter, more efficient group booking managem...
Independent Hotels Can Beat OTAs Using Real-Time Data
John Smallwood | February 4, 2016
By John Smallwood If you have 60 seconds, I have 300 words that might help at the NOI line. To an independent hotelier, the phrase "Big Data" might be something that causes confusion – or perhaps it's simply met with a shrug. It's fair to say that in terms of hotel revenue generation, Big Data has largely become the domain of the OTAs. By monitoring browsing and purchasing habits across the web, OTAs have been able to build complex profiles that help them package personalized offers and offer deals to meet the specific desires of customers. But a recent article by HeBS Digital suggested that independent hotels can gain a significa...
Independent Hotelier’s Big Data vs. Real-Time Data Conundrum
the Author and HeBS Digital | December 3, 2015
By Max Starkov The following are highlights from Max Starkov's article Independent hotelier's Big Data vs. real-time data conundrum for the latest edition of HOTEL Yearbook 2016 – Technology, which tackles the big question of how independent hotels can level the playing field against the OTAs by leveraging real-time data in efficient ways. In the new environment of OTA consolidation and rate parity removal in Europe, the market share dominance of the OTAs can seem like a colossal problem with no real solution. However, independent properties have a wealth of digital technology and data tools already available to them that gives th...
