Rebuilding Hotel Profits: How the Road to Recovery Begins With Guest Personalization and an Effective Smart Data Strategy

Sandy James | July 8, 2021

By Sandy James, Director of Business Development - North America at Zoox Smart Data In recent years, big data has grown to become an indispensable asset for virtually any type of business, regardless of industry or customer demographic. But for hospitality in particular, big data has taken on a greater importance as industry professionals search for new ways to provide the ultimate guest stay experience. Capable of offering valuable insight not only into the day-to-day business performance but also into the unique desires and preferences of each customer, the use of big data has even been shown to increase a hotel’s performance over co...