Mythbusters: Recovery Edition – Part One

Mark Lewis-Brown | June 25, 2021

By Mark Lewis-Brown There are lots of messages out there, in the hospitality industry now, about what hotels need to do, or what technology they need to buy, to reach recovery more quickly. Some of these messages are accurate and others… questionable. But don’t you worry… I’ve got you covered. Get ready for a thorough debunking of three common “myths” related to COVID recovery strategies.   MYTH #1: Business and/or city-center hotels are dead.   Truth: There is no type of hotel that can’t reach profitability, even if corporate travel and MICE business doesn’t pick back up again for years. Full stop. The road to s...