Dwelling on a Permanent Relaunch to the Regional Market

Larry and Adam Mogelonsky | March 10, 2021

By Larry and Adam Mogelonsky This article is aimed primarily at resorts, but there is a profound lesson in here for urban hotels as well. To summarize what will be discussed, it’s okay to only ever cater to a regional or domestic market and becoming comfortable with that fact in the wake of COVID-19 can help you to better serve the territories where the majority of your guests will be coming from while also cutting costs. Prior to the pandemic, many of our asset management assignments involved the long-term ramp up of international traveler awareness so as to make the property as prestigious as possible in a strategic vision focused o...