Use Relationship Data to Build Stronger Connections

Shep Hyken | February 9, 2022

By Shep Hyken   First, I hope the word “data” doesn’t scare you off. We’re not going to discuss the typical customer data that might bore most people, although I’ll admit that I get excited and geek out about the data, stats, and facts that show trends in business. Today we’re going to talk about relationship data.  First, understand that relationship data is information you have about a customer that you can’t get by looking at a spreadsheet that includes information about all your customers. Even looking at buying patterns, how much an individual customer spends and other numbers related to business are more ...