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Defining Blended Travel and Its TAM Through Marriott Hotel Examples

Adam and Larry Mogelonsky | October 30, 2024

By Adam and Larry Mogelonsky Every hotelier is already thinking about ways to take advantage of the growth of remote work and bleisure in the post-pandemic travel landscape. Best described now as ‘blended travel’ due to the many different types of travel it encompasses, let’s take a look at what Marriott is doing so you can learn from their example, as well as convince you a bit more about the opportunity here – the total addressable market (TAM) as they say. Whether remote work, temporary relocation, staycation or digital nomadism, with these emerging blended travel dispositions in mind, it behooves hotels to adjust their commerc...

Business Travel Set to Surpass Pre-Pandemic Levels to Reach a Record US$1.5 Trillion in 2024

The World Travel & Tourism Council | October 11, 2024

Perth, Australia: A new report from the World Travel & Tourism Council (WTTC) has revealed that business travel is set to surpass pre-pandemic levels this year, faster than previously predicted, to reach a record US$1.5TN. The rise of remote working during the pandemic had a disproportionate effect on corporate travel, compared to leisure travel, with virtual platforms replacing face-to-face meetings. Last year, leisure travel was just 2.9% behind the 2019 peak, whilst business travel continued to struggle, remaining 5.4% behind. But as business leaders re-emphasised the importance of face-to-face interaction, business travel is ...

Hospitality at a Crossroads: Is a Remote Work Model Essential to Retain Talent?

Court Williams | February 8, 2024

By Court Williams At one time, the concept of remote work simply didn’t fit into the hospitality paradigm. After all, the very idea of hospitality required a physical presence to facilitate the customer experience. The onset of COVID-19 changed everything, compelling this traditionally in-person sector to reimagine its operational models. In the aftermath of the pandemic, remote work has burgeoned into a significant trend in hospitality. This raises a crucial question for the industry: Is the adoption of remote or hybrid work models essential for attracting and retaining top talent, particularly among younger leaders, or does it present ...

Hotels Must Embrace Remote Work

Vikram Singh | December 1, 2021

By Vikram Singh After my last pandemic-focused article, my inbox was flooded with queries about remote work. I had urged hotels to embrace remote work and stop putting geographical restrictions on hiring the best talent. Most of the emails I received questioned the long-term feasibility of remote work, especially for a hotel organization. I want to address some of these concerns and share some further thoughts on how work/office culture is already changing. Obviously, some jobs can never be performed remotely (front desk, housekeeping, etc). However, remote work is already having a direct impact on the hotel and travel industry, and t...

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