Social Media for Hotels – Is It Worth It?

Ines Barreiros | April 27, 2021

By Ines Barreiros We all know the social media hype and have read plenty of articles of how important it is. And the truth is that your hotel needs to be where your guests are right? But the question here is, at what cost? Maybe you are considering working with an agency to help run your social media accounts. Perhaps you want to appoint someone as a community manager. Maybe you think that the time you spend managing these channels internally is enough. But how can you determine what is the right option for you and whether your efforts are generating a return on investment? This article will explore the rise of social media for hotel...