The Real Reasons for Book Now Pay Later in 2023

Adam and Larry Mogelonsky | February 15, 2023

Yet one more burgeoning technology to consider that many major retail shopping channels have already adopted, we ask whether or not Book Now Pay Later (BNPL) is right for your hotel. Specifically, are your current payment rails an obstacle – that is, a point of friction – to some guests who, for one reason or another, don’t want to pay the full reservation amount upfront? Second to that, can the embrace of BNPL be used to incentivize direct bookings? Rest assured, this wouldn’t represent an experimental enhancement to your website booking engine (WBE). We have Expedia partnering with Affirm while many airlines and cruises have sign...