reservation sales system
NAVIS White Paper Outlines Formula for Maximum Direct Channel Revenue
NAVIS | January 6, 2015
Do You Leave 60% of Potential Bookings on the Table? Learn How Drive + Capture + Convert = Dramatic Leisure Revenue Growth January 6, 2015 - Properties generate millions of dollars with a revenue-producing formula revealed in a newly-released white paper from NAVIS. "How to Drive, Capture, and Convert Demand with Integrated Revenue Generation Processes," describes how real hoteliers tap the full potential of their direct sales channel for dramatic leisure revenue increases. "Travelers may research their trip on their mobile devices and laptops," said Michelle Marquis, NAVIS SVP. "But research shows a high number of rooms get booked thro...
5 Ways to Drive, Capture, and Convert Reservation Demand for Greater Revenue Generation
NAVIS | December 17, 2014
The Direct Channel is Your Top Revenue Source; Two Leading Operators Discuss 5 Proven Strategies That Increase Direct Channel Success December 17, 2014 - The direct channel is the top source of revenue for many full service hotels and resorts. Metrics tell the story: According to an AHLA - STR study, more than 8 in 10 room nights were booked through the direct channel (voice channel). Further, according to a 2013 Marchex Institute study, despite the increase in travel searches conducted on mobile devices, consumers prefer to book their stay directly with a reservation agent. Are you tracking your call center performance? If you are look...
