Junk Fees Are Banned in California as of July 1, 2024! What Does the California Junk Fee Law (SB 478) Mean?

Mark Adams | May 13, 2024

By Mark Adams California businesses brace for Senate Bill 478‘s impact. SB 478 was signed by Governor Newsom in October 2023 and became effective July 1, 2024. It cracks down on hidden fees, often referred to as “junk fees” and “drip pricing” (because the full cost is only disclosed drip by drip). It will likely change how businesses approach pricing strategies. Many say it is part of a nationwide response to President Joe Biden’s call to eliminate Junk Fees. What’s in a name? SB 478 or California Junk Fee Law? The confusion starts with how to reference the new law. Many refer to it by the Senate Bill number assigned w...