Responding to Social Media Boosts a Company’s Bottom Line, New Research Finds

Medallia | March 19, 2015

Medallia study finds that hotels that respond to social media reviews grow occupancy rates faster than social media laggards PALO ALTO, CALIF., March 19, 2015 — Hotel properties that actively engage with social media reviews grow occupancy at double the rate of properties that don't, according to a study released today by Medallia (www.medallia.com), the global Customer Experience Management (CEM) leader. The study examines customer and business data from over 4400 hotel properties worldwide to understand and quantify the impact of social media engagement on a company's revenue growth, customer satisfaction and social reputation. Resu...