restaurant marketing
Bringing in Blue Zone Foods
Larry Mogelonsky | December 23, 2020
By Larry Mogelonsky, MBA, P. Eng. (www.hotelmogel.com) As New Year’s Eve approaches, we all succumb to the perfunctory promises of self-improvement for the following 12 months. With 2020 being the dumpster fire that it is, the bar is probably a bit lower for goals heading in 2021 over past years. Nevertheless, I bet that staying in shape or incorporating some form of healthier eating habits tops the list. Importantly, if you have dietary resolutions, no doubt your guests do, too. And they’ll be looking for hotels to accommodate their needs accordingly. With most diets continually trending in the direction of healthier, cleaner, orga...
What Winesday Teaches Us About Restaurant Marketing
Larry Mogelonsky | February 14, 2018
By Larry Mogelonsky, MBA, P. Eng. (www.hotelmogel.com) One clever practice used in restaurants to drum up sales during the midweek druthers is to devote a given day of the week or period of each day (otherwise known as 'happy hour') to a special promotion, either in the form of unique offerings or unbeatable deals. While this a good start for boosting those slow midweek cycles, numerous other eateries already have these types of programs fully set up with established marketing engines. And when everyone else is running something like this, how will you stand out by directly imitating your competitors? You can't, not unless you change th...
Accubase Simplifies Hotel Marketing and Technology Solutions with Acculists
Accubase Inc. | May 25, 2017
Nokomis, FL - Accubase, a marketing technology research and services company, is now introducing Acculists. These customized marketing technology lists offer participants in the hospitality industry the opportunity to understand the solution provider ecosystem available to them as they consider and build marketing and technology capabilities. Acculists present a well formulated selection of solutions that are specifically relevant to a company's marketing and technology plans based on thousands of solutions identified within Accubase's research. Acculists are designed to inform a potential solution buyer in a value-added, relevancy-driv...
