Restaurants and Wi-Fi Don’t Mix

Larry Mogelonsky | April 13, 2016

By Larry Mogelonsky, MBA, P. Eng. (www.lma.ca) Read the title carefully. I've been a longstanding backer of offering WiFi to hotel guests for free as a means of increasing guest satisfaction (or, at the very least, meeting the modern expectation of complimentary WiFi services). But restaurants are different. This is a specific instance where promoting complimentary wireless internet access may not be the prudent method of garnering consumer advocacy. Unlike hotels, where the primary components amounting to profitability are ADR and occupancy, many eateries live and die on the number of turns per day. And what we are seeing now is that d...