revenge travel
Revenge Travel Is Here to Stay, Visa Study Reveals
Visa Inc. | November 30, 2023
SAN FRANCISCO--Today Visa (NYSE: V) announced the results of its 2023 U.S. edition of the Visa Global Travel Intentions Study, revealing emerging trends in consumer behaviors and preferences for outbound and inbound cross-border travel. Travel has surged post-COVID and there are no signs of retreating, despite rising costs. According to U.S. Travel Association’s recent Travel Price Index1, travel costs have increased 4.4%, and while most Americans surveyed by Visa (73%) notice an increase in costs, only 6% of travelers plan to cancel or delay their plans. U.S. Outbound Traveler Insights: Prioritizing days away for leisure: American...
Swinging Success? Unraveling the Impact of Golf on Resort Performance Post Pandemic
Krish Vipani | October 26, 2023
By Krish Vipani Without a doubt, leisure sports picked up in popularity during the COVID-19 pandemic- especially golf. According to the National Golf Foundation, 67% of golfers credited their increased play in the late summer of 2020 to having “fewer alternative ways to spend leisure time”. Not only did existing golfers increase their time on the course, but the National Golf Foundation also reports 25.6 million golfers on the course in 2022, a 1.3 million increase from 2019. Moreover, the National Golf Foundation reports an average of 21.1 rounds of golf played per golfer in 2021. This is the greatest average number of rounds per play...
A New Wave of Confident Travelers Emerges Post-Pandemic, With Younger Americans Leading the First-to-Travel Trend
Allianz Partners | August 2, 2023
A Quarter of Americans Will Take "Revenge Travel" Trips this Year RICHMOND, Va., Aug. 2, 2023 -- Americans are ready, willing and confident they will travel this year. The 15th annual Allianz Partners USA's Vacation Confidence Index* underscores the paradigm shift that started during the pandemic around the importance of taking an annual vacation, as Americans continue to prioritize leisure travel time and more have already taken a vacation this year than any other time during the survey's history. According to the travel insurance and assistance's company's latest survey, almost two-thirds (62%) of Americans have taken a vacation in...
What to Expect for Travel to Europe in the Summer of 2023?
Gregg Rockett | July 6, 2023
By Gregg Rockett A recent CNN story predicted that the number of Americans traveling to Europe this year will be 55% greater than in 2022. Allianz Partners identified this year’s most popular destinations (i.e., impacted) to be London, Paris, Dublin, Amsterdam and Lisbon - all destinations with infrastructure already creaking under relentless year-round tourism. This massive migration occurs despite the highest airfares in six years and hotel prices that are nearly 40% higher versus 2022, according to Hopper’s report on Summer Travel to Europe. Add to that, the Euro is approximately 10% more expensive than it was at this time in ...
Hospitality Trends: Unveiling the Harsh Reality of Overtourism
Lionel Saul | June 15, 2023
By Lionel Saul, Tatyana Tsukanova Factors fueling the surge in tourist numbers In recent months, hospitality and tourism industry actors have been eagerly awaiting projections regarding the volume of domestic and international travelers for 2023, hoping that the numbers will reach the level of 2019. Based on current trends, it is expected that in 2023 global tourism will actually outperform 2019, which might be partly due to revenge tourism. For many actors in the industry, this is good news. However, voices have begun to denounce what is being called ‘overtourism’. For some observers, it has gotten out of hand and there are simpl...
7 Surprising Trends That Will Change The Way Hotels Handle Groups and Events Business
Daniel Melnyk | May 10, 2023
By Daniel Melnyk Within the hospitality world, a new phenomenon is circulating – “revenge travel.” The concept is simple, albeit impactful for the industry; after 2+ years of pandemic-related restrictions, travelers are eager to make up for lost time and canceled trips. Basically, revenge travel is the global phenomenon of people booking big trips to ‘take revenge’ against the pandemic. This trend has acted as a key catalyst in the undeniable rebound of the hospitality industry. However, it wasn’t just trips that were canceled ad nauseam over the course of the pandemic – it was also groups and events. From weddings to birt...
Revenge Travel in 2022: Are We Really Traveling With a Vengeance?
Gregg Rockett | June 6, 2022
By Gregg Rockett A recent CNN column explores the nature of ‘Revenge Travel’, a buzzword that has gained increasing attention in the media. The article ponders the term’s meaning and congruence relative to the true motivations of the travel market as travel restrictions become relaxed and more countries open to tourism. With that article as a backdrop, a commentary piece by columnist Mark Footer of the South China Morning Post takes issue with the term ‘Revenge Travel’. He uses the examples of ‘staycation’ and ‘bleisure’ travel as buzzwords that more accurately convey the trends these terms are meant to describe, a...
Four Trends for Beyond Revenge Travel 2.0
Larry and Adam Mogelonsky | March 2, 2022
By Larry and Adam Mogelonsky Last week we looked at some immediate trends that hoteliers should consider for the rest of 2022 as each property contends with the reopening and the huge swell of incoming travel encapsulated by the buzzy term ‘Revenge Travel 2.0’. All operators have to be ready to pivot on a dime, especially with the headache of labor shortages, but that doesn’t mean you can ignore what the years ahead will bring. In fact, if you don’t then you may find your business left behind by all the forces at play. What we stress from firsthand experience through our hotel asset management consultancy is that all the long-te...
