Understanding the Role of the Hotel Revenue Manager

Ahmed Mahmoud | April 7, 2015

By Ahmed Mahmoud Revenue management has developed from yield management and market analysis, where it is not secret or a passing fad, but it is critical to maximizing a hotel's profitability, it might be "A dark science ... Combining high technology and black arts" The recent survey conducted by revenueyourhotel.com showing that there is a high link between RevPAR and profitability, indicates if the hotel take any actions to increase the RevPAR this will translate into improving the hotel's profit. This is what is 94% of the survey statistical saying. The survey includes some others statistics, finding out that 15% of key EBITDA hotels ...